Big Data & Analytics to help Business Growth Seminar

Can you and do you collect / analyse your customer interaction data to help grow your business?  Learn how to utilise tools such as Google Analytics and Business Intelligence data to gain insight into your business performance and market trends to inform effective decision making.

South West College InnoTech Centre are hosting an interesting and informative seminar to help local companies harness Big Data & Analytics and are delighted to present two of the country’s leading authorities to bring some useful insights.

Emma Burdett has is an experienced Digital Marketing Manager, and is experienced at both local and International level.  Emma has developed impressive skills in Campaign Management, Marketing Strategy, Social Media and Content Marketing.

Currently Emma is Website Marketing Manager for leading online cycle company Chain Reaction Cycles and will present details on her experience and knowledge of utilising tools such as Google Analytics to capture, analyse and plan for improved eCommerce results, including increased conversion rates.


Emma Gribben has over 7 years’ experience working in the field of Digital Marketing gained in Ireland, UK and Dubai.  She is a successful Google Digital Academy Partner and will give an insight into the Google Analytics through Google’s Digital Garage Course.

Emma has helped global businesses achieve their full digital marketing potential, including:

  • 5 million social media impressions for ICONS Festival
  • Eircom Spiders Retail Excellence Website of the Year for Linwood’s Healthfoods
  • Growth in website visitors by 200% globally,
  • Growth in unit sales by 186%,
  • Growth in revenue by 97%
  • Growth in e-commerce conversion rate by 67%
  • Social media campaign with over 10,000 interactions which raised £80,000 for charitable causes

This is an excellent opportunity to learn about funding opportunities for all types of businesses both from Invest NI and South West College InnoTech Centre.